Tokyo’s markets are a vibrant mix of sights, sounds, and flavors. Whether you’re exploring the fresh seafood stalls of Tsukiji or browsing through the extensive kitchenware selection at Kappabashi, shopping in Tokyo is always a unique experience. To make your visit even more enjoyable, it helps to know some key Japanese phrases and to understand local market etiquette. In this guide, I’ll share my personal tips and must-visit markets, along with what to look for at each one.
Must-Know Japanese Phrases for Shopping in Tokyo Markets
Even though many vendors in popular markets understand some English, using a bit of Japanese will make a big difference. Here are some useful phrases:
Sumimasen (すみません) – “Excuse me” or “Sorry”
This polite phrase is great for getting someone’s attention or when squeezing through a crowded area.
Ikura desu ka? (いくらですか？) – “How much is this?”
If you’re unsure about pronunciation, just point to the item while asking.
Kore o kudasai (これをください) – “I’ll take this, please”
Once you’ve made up your mind, this phrase will confirm your purchase.
Arigatou gozaimasu (ありがとうございます) – “Thank you very much”
Always express gratitude after making a purchase. Japanese culture emphasizes politeness, and this phrase will go a long way.
Chotto kangaemasu (ちょっと考えます) – “I’ll think about it”
If you’re not ready to buy, this is a polite way to take a step back and consider your options without feeling pressured.
Market Etiquette: Politeness and Light Bargaining
In Japan, most markets have fixed prices, but in some places, like Ameya-Yokocho, you might be able to negotiate a little—if you speak Japanese.
Mou sukoshi yasuku narimasu ka? (もう少し安くなりますか？) – “Can you lower the price a little?”
This is a polite way to ask for a slight discount. If the vendor says no, just accept their price with a smile and thank them.
Best Tokyo Markets and What to Buy
Here’s a look at some of my favorite Tokyo markets and the top items to consider at each one:
1. 築地場外市場 (Tsukiji Outer Market)
Even after the wholesale market moved to Toyosu, Tsukiji Outer Market remains vibrant with its fresh seafood, snacks, and professional-grade kitchenware. It’s a must-visit for any food lover or aspiring chef.
What to Buy:
- Fresh Seafood: Sushi, sashimi, and other seafood delicacies are prepared fresh at the market.
- Japanese Knives: If you enjoy cooking, Tsukiji offers top-tier knives that are both functional and beautiful.
- Kitchenware: Professional-grade kitchen tools, from pots to ceramic plates, are available for home cooks or those who want to bring a bit of Japan’s culinary craftsmanship into their kitchen.
2. アメヤ横丁 (Ameya-Yokocho)
Ameyoko, located near Ueno, is a bustling market street known for its mix of food, clothing, and everyday goods. You’ll find plenty of great bargains here.
What to Buy:
- Skajan (スカジャン): These stylish embroidered jackets, known as souvenir jackets, are one of the market’s signature fashion items.
- Sports Goods and Shoes: Ameyoko is a great place to find affordable sports gear and shoes.
- Secondhand Clothing and Accessories: For bargain hunters, Ameyoko has a variety of vintage and secondhand stores where you can score some unique finds.
3. かっぱ橋道具街 (Kappabashi Dougu Street)
Kappabashi is a paradise for those who love to cook, offering a wide array of kitchenware. As a bento instructor, I can’t count how many times I’ve visited Kappabashi to buy kitchen tools. In fact, most of the tableware I use in my character bento classes comes from here. The quality and variety are unmatched, making it a great spot for both professionals and home cooks alike.
What to Buy:
- Professional Kitchenware: From knives to cast-iron pans, Kappabashi has all the cooking tools you could ever need.
- Food Replicas: These realistic-looking food models, often displayed in restaurant windows, make for fun and quirky souvenirs.
- Ceramics and Tableware: You’ll find beautifully crafted ceramics and dishes that can elevate any meal at home.
For international shipping options, check Kappabashi’s International Shipping Guide.
Kappabashi Street Website
4. 仲見世商店街 (Nakamise Shopping Street)
Located near Senso-ji Temple in Asakusa, Nakamise Street is one of the oldest shopping streets in Tokyo. Here, you’ll find a variety of traditional Japanese goods and souvenirs.
What to Buy:
- Fans and Yukatas: These traditional Japanese items make for great souvenirs or personal use.
- Japanese Snacks: Senbei (rice crackers) and ningyo-yaki (small, sweet cakes shaped like dolls) are popular treats sold along the street.
- Crafts and Traditional Souvenirs: From ukiyo-e prints to handmade crafts, you’ll find something unique to take home.
5. 神田小川町 (Kanda Ogawamachi)
Kanda Ogawamachi along Yasukuni Street is a hidden gem for sports enthusiasts. This area is filled with shops offering everything from outdoor gear to specialized sports equipment.
What to Buy:
- Ski and Snowboarding Gear: High-quality winter sports gear, often available at discounted prices, especially during off-season.
- Running and Outdoor Gear: If you’re looking for shoes, running apparel, or camping equipment, this is the place to go.
Tips for a Smooth Shopping Experience in Tokyo
- Bring Cash:
While some stores accept credit cards, many small vendors prefer cash. Be sure to have yen on hand, especially for smaller purchases. - Travel Light:
When exploring Tokyo’s busy markets, it’s best to travel light. I always recommend leaving your luggage or large bags at the hotel so you can move around easily. A small backpack or tote is all you’ll need for your essentials. - Arrive Early for Fresh Products:
For markets like Tsukiji, arriving early ensures you get the freshest seafood and produce. Early shopping also means avoiding the biggest crowds. - Respect Personal Space:
Tokyo’s markets can get crowded, so always be mindful of others. Avoid blocking narrow walkways and make sure to ask before handling items.
By using these phrases and following these tips, you’ll be able to enjoy the rich market culture in Tokyo like a local. Whether you’re browsing for fresh seafood, picking out a perfect souvenir, or upgrading your kitchen tools, each market offers something special. Take your time, savor the experience, and happy shopping!
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