Discover Japan’s Beloved Yakiimo: The Sweet Potato That Warms the Heart

Japan’s yakiimo (roasted sweet potato) is more than just a seasonal snack—it’s a cherished cultural symbol, especially loved in the colder months. With its rich, sweet flavor and satisfying warmth, yakiimo is a nostalgic winter treat enjoyed by people of all ages. From its humble street food origins to modern twists found in Tokyo’s supermarkets and specialty stores, yakiimo remains a quintessential part of Japanese winter. Here’s a guide to the varieties, history, and best spots in Tokyo to find this comforting delicacy.

What is Yakiimo? A Look at Japan’s Favorite Winter Snack

Yakiimo is a simple yet beloved snack made by roasting sweet potatoes until their natural sugars caramelize, creating a soft, sweet, and warm treat. Sold traditionally by street vendors with mobile ovens, yakiimo can now be found at supermarkets, convenience stores, and even trendy cafes. Its appeal lies in its rich flavor, earthy aroma, and comforting warmth—making it a perfect snack during the winter months.

The History of Yakiimo: From Street Food to Cultural Staple

Historically, yakiimo vendors were a common sight in Japan. They would roam neighborhoods with mobile stone ovens, calling out to passersby in a melodic chant, enticing people to buy their freshly roasted sweet potatoes. Over the decades, yakiimo evolved from a street food into a cultural icon. While street vendors are still around today, the snack has also become widely available at supermarkets, convenience stores, and Don Quijote chains throughout Japan.

Popular Types of Sweet Potatoes for Yakiimo: Beni Haruka, Annou Imo, and More

Different types of sweet potatoes are used to make yakiimo, each with distinct flavors and textures. Some of the most popular varieties include:

• Beni Haruka: Known for its sweetness and soft, smooth texture.
• Annou Imo: Originating from Kagoshima, this variety is prized for its creamy and moist interior.
• Silk Sweet: As its name suggests, this variety has a velvety, smooth texture and is less fibrous.
• Kintoki Imo: This firmer, chestnut-like sweet potato offers a mild, sweet flavor and a firmer texture.

Each type of sweet potato provides a unique yakiimo experience, making it fun to explore different varieties throughout the winter season.

Where to Buy Yakiimo in Tokyo: From Supermarkets to Don Quijote

If you’re in Tokyo and craving yakiimo, there are plenty of places to find this delicious snack. Here are some popular spots:

• Supermarkets: Major supermarkets like Aeon and Seiyu often sell freshly roasted yakiimo during the winter.
• Don Quijote: Known for its wide range of products, Don Quijote offers freshly roasted yakiimo, particularly in the colder months. You can check their website here.
• Street Vendors: Traditional yakiimo trucks, equipped with mobile ovens, still roam the streets in some areas, offering a nostalgic buying experience.

Yakiimo Variations: From Classic Roasted to Modern Twists

While the classic roasted yakiimo remains the most popular, there are also modern takes on this traditional snack. Some cafes and dessert shops in Tokyo serve yakiimo topped with ice cream or filled with custard. These creative twists bring a unique touch to the already delightful snack, blending traditional flavors with modern desserts.